Profitable toys
Making toys for profit

Profitable toys are easy to make
and real wooden ones are always in demand. Toys have always
been profitable and science has really played into you hands. How so?
Most toys are now made from plastic and like so many plastic things,
they tend to be 'throwaways'. Compare them with the toys of our youth,
battered and bruised, but loved and treasured in equal measure. Ah,
they say nostalia is a wonderful thing, well, it is certainly a profitable
one as well.........
Children have an infinite capacity for imagination. One
stick can become a galleon crossing the oceans of discovery, two sticks
can become an airliner. A tiny teapot provides afternoon tea for a selection
of dolls, a teddy bear, the occassional visitor - even the family dog
- without ever running dry. Think then of the hours of pleasure obtained
from a 'real' dolls house or a fort capable of holding back the forces
of Romans, Vikings, maurauding Indians or whoever happens to be the
enemy of the day. And think also that many parents are fed up with throwing
out expensive plastic toys which have been discarded almost before Christmas
is over!
So, we have a genuine market for a simply
made product - one well within your capabilities to build,
paint and sell at a profit. Parents see the value in an expensive toy
which will have a long life - perhaps even become a family heirloom
- while the hours of pleasure the new -and very young - owners will
get is beyond price.
To
aid that imagination, dolls houses must have doors and window, forts
must have a drawbridge with a length of string to raise it - or side
opening gates if it's to be North American one! - And not only are profitable
toys like these easy to build, but all the scale accessories are available
off the shelf. The point is, children's imagination will carry them
off to places we haven't visited for the last 50 years or more.
I am not going to go into details about how
to construct toys like this - the subject is far better covered
elsewhere - After all, what is a dolls house but a box on it's side
with compartments (rooms) in? And what is a fort but a sheet of plywood
with a low wall and a tower in each corner? Instead, I just want to
get you thinking about the concept, and the profits............. The
point is, you know you can follow instructions and make a dolls house,
fort, scooter or whatever. Just simple hand tools and an awareness that
all the rough edges need sanding down and there be no sharp nailheads
or whatever. So, Google up some plans and instructions. Cost?
a few dollars and far more cost effective than starting from scratch.
Buy the materials in and start building. You will have as much fun working
with wood as the eventual owners will enjoy.
Right,
you make your first. let us say, a dolls house. Take some photographs
of it - nice sharp ones showing the various aspects and detail fixtures.
Now start as much low cost advertising as possible, local freebie newspapers,
postcards in corner shops etc. Say it's brand
new, custom built and you are now taking orders for Christmas delivery-
- obviously, dependent on what time of year it is, but parents,
uncles, aunts, grandparents will be over the moon to think a major present
has already been sorted out. You will know how long and exactly what
it cost you so you can decide on a fair price - one which attracts customers
but gives you a good profit margin.
Your first will probably sell very quickly - but if necessary, try
putting it on e-Bay if you need to recover
your initial expenses in a hurry - you will need the photographs then,
plus you will need them to show potential customers and get started
on the second profitable toy. As always with this sort of project, it
gets easier and you get quicker with practice. Having one already built
to display makes selling much easier - people do like to see what they
are getting for their money.
When taking pre orders, perhaps for a child's birthday or for Christmas,
the lead time might be several months. Ask your customers for a cash
deposit - one third is about right. That way, you ensure that the customer
is serious about the purchase and you can use the customer's own money
to buy materials. We may only be talking about profitable toys but one
very sound business rule is never to spend your own money if you don't
have to!
OK., this may not be the fastest way to make money - one a week would
be realistic - but it has no downside. You work at home, in your own
time, you take virtually no risk because the worst possible scenario
would be the cost of some timber.
You made something which will
give years of pleasure, plus a nice little profit - That can't be bad............
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